Specsavers Gateshead Team Valley proudly took up the mantle of spreading holiday cheer by serving as a dedicated collection point for the Samaritan’s Purse The Big shoebox Appeal.
Rallying together, over 50 boxes were collected at Specsavers with 20 coming from the staff at the North East Ambulance Service.
The initiative is aimed at bringing joy to children in disadvantaged areas, and the store witnessed a fantastic response from the generous patrons of the store and staff from around the retail park.
The annual project, Operation Christmas Child, has resulted in over 200 million gifts being packed by the organisation since it first started the project in 1990.
Donna Patchett, the in-store coordinator of the project at Specsavers Gateshead Team Valley, says: ‘We are truly overwhelmed by the generosity shown by our customers and the community. Each shoebox represents a small act of kindness that I hope reminds each child of their intrinsic value, whatever their situation.’
‘We’ve been really busy since opening the store in September, but we thought it would be something nice to do before Christmas, as our late opening hours makes us an option for people that could only deliver donations after their working day.’
‘Each box that has come through the door has put a smile on our faces. We will definitely make it a tradition for years to come.’
Pictured – General Manager, Katie Blakely (left) and In-store Campaign Co-ordinator, Donna Patchett (right)